When it comes to logos, my process is done differently than others.
Finding inspiration and discovering a great direction is key in creating a logo that fits a client. My goal is to seek out something that does just that, giving both a recognizable representation of the company and making it separate from others in their specific industry, I also look for a way to include an additional element, an extra meaning that gives it a fun visual interest.
On occasion I’m able to come up with one good concept. Other times, I’ve done as many as nine separate concepts. They are hand sketched (digitally) and presented to the client. Tweaks and modifications are brought into the conversation. After a more settled concept is chosen, I create the logo in vector… providing a few variations as mock-up visuals. This helps solidify the client’s opinion in the final design.
Once all is decided upon and the design is chosen, the client is provided with the logo in different color schemes to fit their future needs. The formats are “print ready” as both PNG and Vector PDF.
This unique approach often gives my clients a wonderful sense of ownership and pride, knowing that their logo is very much their own and unique.
If you haven’t noticed, there is a trend of drastically minimal logos with non-nonsense design. They are engaging, but also highly communicative of the most important details. Without being distracting, they are eye-catching and highly versatile. There seems to be a wave of nostalgia as more and more logos are turning to a retro-style look.
Several major companies are transitioning away from some of those highly decorated logos, to the rawest elements, going back to basics, There is a need for logos to be sharp, easily read, well-defined, and the ability to function across media platforms. A flat design allows a logo to be usable and recognizable in nearly any context. Monochrome logos can be a useful constraint that forces you to communicate your brand effectively.
Over the past year, there has been a growth in ecommerce. Along with that growth, the need for fast, smart and effective design has been stronger than ever. Businesses are in need of logos, and they want them fast.
Unfortunately, along with speed and small expectations, many get what they pay for. Websites like “Fiverr” have been hit with high traffic, providing easy logos with those tight on budget.
They’ve built their whole business on the promise of cheaper-than-cheap prices. But research has found that there is deception and that the logos are often rip-offs… not a fresh, original idea. Read more here: https://medium.com/swlh/in-the-past-couple-years-startups-have-started-realizing-that-good-design-can-make-the-difference-2fdeb90d390a
Putting a visual on what you’re doing brings your idea to life and communicates it in a way that words can’t. And while delivering a fantastic product or service is your top priority, you can think of a logo as a support system, helping you gain visibility, trust, and goodwill.
With this in mind, how versatile is your logo? Does it give your company an identity?
If you want something new and fresh, think carefully about the unique tendencies and qualities you’d like to portray. Contact us to assist you in putting creativity in your idea!
What a year it has been! There seems to be something new happening every week. Sometimes the headlines can be depressing, and we’re left wondering what’s going to happen next. Then there are those little things that brighten up our day, giving us hope for the future.
Hopefully, this is a new turn that leads up a path of adventure. Well, that’s what we’re looking forward to! It’s an exciting time, and we want you to join us for the ride.
Everyone loves a good mystery. However, it’s no secret that we’re expanding our services… and going full time. Here we go….!